Our
Methodology
A three-phase approach: Audit what's broken. Build the strategy. Execute with precision.
Three Phases
From diagnosis to deployment, we follow a proven process that delivers measurable results.
Audit
We diagnose what's broken. Wasted spend, poor account structure, broken tracking, missed opportunities—we find it all.
Strategy
We build the plan. Channel mix, targeting strategy, budget allocation, KPIs, and a roadmap for growth.
Execute
We deploy the campaigns. Build accounts, launch tests, optimize relentlessly, and report transparently.
Phase 1: Audit
We start by uncovering what's broken. Whether it's your current agency's work or your in-house setup, we identify waste, errors, and missed opportunities.
What We Audit
Account Structure & Organization
Campaign architecture, ad group logic, keyword organization, and whether your setup follows best practices.
Wasted Spend Analysis
Search terms that convert nothing, broad keywords bleeding budget, and campaigns that should have been paused months ago.
Tracking & Data Integrity
GTM setup, conversion pixels, attribution models, and whether you're optimizing toward real data or garbage signals.
Agency Fee Benchmarking
Are you overpaying? We compare your retainers and % of spend fees against industry standards.
Website & Technical Foundation
Site speed, mobile optimization, SEO health, and whether your site is ready to convert paid traffic.
Deliverable: A prioritized audit report with findings, evidence, quantified savings opportunities, and specific recommendations.
Phase 2: Strategy
Based on audit findings, we build the strategic roadmap. Channel mix, targeting approach, budget allocation, and performance KPIs.
What We Define
Channel Strategy
Which channels (Google, Meta, CTV, IP targeting) and how to allocate budget for maximum ROI.
Targeting Approach
Audience segmentation, geographic targeting, hyper-targeting via IP/CTV, and retargeting strategy.
Performance KPIs
What we're optimizing for (CPA, ROAS, MQL volume) and what success looks like in 30, 60, 90 days.
Testing Plan
What we'll test first (creative, audiences, bidding strategies) and how we'll iterate based on results.
Timeline & Milestones
90-day roadmap with clear milestones, expected outcomes, and decision points.
Deliverable: A strategic playbook with channel recommendations, budget allocation, KPIs, and a 90-day execution plan.
Phase 3: Execute
We deploy the strategy. Build campaigns, launch tests, optimize daily, and report weekly with full transparency.
What We Deliver
Campaign Setup & Launch
Account structure, tracking implementation, creative production, and campaign deployment.
Daily Optimization
We review performance daily, pause underperformers, scale winners, and adjust bids based on data.
Testing & Iteration
Continuous creative testing, audience expansion, and strategic pivots based on performance data.
Weekly Reporting
Transparent performance updates, optimization log, and what we're testing next. No hiding behind monthly reports.
Full Account Access
You get read-only access to all accounts. See every campaign, bid, budget change in real-time.
Deliverable: Live campaigns, weekly performance reports, and measurable results—not excuses.
Ready to Get Started?
Let's audit, strategize, and execute.