Agency Fee
Analysis
Most companies overpay their agencies by 15-30%. Our independent analysis reveals whether your fees align with industry standards.
The Problem
Agency fee structures are intentionally complex. Percentage of spend, retainers, platform fees, management fees—it all adds up. Without an independent benchmark, you have no way to know if you're getting fair value.
Most companies have no idea if their agency fees are competitive. They signed a contract years ago, and annual increases have compounded without anyone asking: "Is this still a fair deal?"
That's where we come in. With access to benchmark data across industries and agency types, we can tell you exactly where you stand.
Common Fee Red Flags
What We Analyze
A comprehensive review of every cost component to give you complete visibility into your agency spend.
Retainer Fees
Monthly management fees compared against market rates for your industry, spend level, and service scope.
% of Spend Fees
Analysis of percentage-based fees and whether they're competitive at your current and projected spend levels.
Technology Costs
Review of platform fees, tool markups, and technology costs to identify pass-through vs. profit centers.
Performance Bonuses
Evaluation of bonus structures to ensure they're tied to meaningful KPIs and achievable thresholds.
Scope of Work
Comparison of stated deliverables against actual output and industry norms for similar engagements.
Contract Terms
Review of termination clauses, auto-renewals, rate increase provisions, and ownership rights.
Industry Benchmarks
We maintain current benchmark data across agency types and spend levels. Here's a general overview.
* Benchmarks vary significantly by industry, geography, and scope. Contact us for specific comparisons.
What You Receive
Are You Overpaying?
Find out with a confidential fee analysis. No obligation, no pressure—just clarity on whether you're getting a fair deal.